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Data-driven UX

A digital project designed to help young people explore the Multimedia Design programme and its career opportunities.

Data-driven UX — project preview

Tools

Figma

Assignment

The project focused on developing a data-driven digital experience to help prospective students explore the Multimedia Design programme in Denmark. Through user research, UX design, and interactive elements, the goal was to address uncertainties about future career opportunities and AI while encouraging students to learn more about the programme.

UX-design · Semester 2 · Group project

Focus Points

  • User Research
  • Interview Planning & Coordination
  • Persona Development
  • User Journey Mapping
  • UX Research

Target Audience

  • Target Audience: Young adults aged 17–25.
  • Education: High school students and recent graduates.
  • User Needs: Clear information about study programmes and career opportunities.
  • Key Concerns: Future job prospects and the impact of AI.
  • Design Focus: Making educational choices easier and more engaging.