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Decoria

A creative project focused on developing interactive posters that combine interior design with personalisation. Our concept allows users to customise a floral poster by changing the vase and flowers, creating an affordable and flexible way to decorate their homes.

Decoria — project preview

Tools

Figma - Photoshop - HTML - CSS - JavaScript

Assignment

The project focused on developing a business and product concept centred around interactive posters. Our concept featured a customisable floral poster, allowing users to change both the vase and flowers to create their own unique design.

The project incorporated gamification and persuasive design to encourage user interaction. A landing page and Instagram account were also developed to promote the product and support the brand.

Visual identity · Semester 2 · Group project

Focus Points

  • UI/UX Design
  • Web Development
  • Visual Identity & Brand Guidelines
  • Social Media Photography
  • Concept Development
  • User Research & Personas
  • User Journey Mapping

Target Audience

  • Target Audience: Women aged 25–40 with an interest in interior design.
  • Interests: Home decor, seasonal decorations, and personalisation.
  • Inspiration: Instagram, TikTok, and Pinterest.
  • Preferences: Classic, cosy designs with a personal touch.
  • User Needs: Affordable, flexible decorations that are easy to change.
  • Design Focus: Simple customisation without the cost or effort of frequently redecorating.