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UNO – Mobile

UNO – Mobile brings the classic card game to a digital experience, allowing players to enjoy UNO alone or together with friends.

UNO – Mobile — project preview

Tools

Figma - HTML - CSS

Assignment

The project focused on designing a sales landing page as part of a digital marketing campaign. The goal was to use interactive elements to introduce the game, build user trust, and encourage engagement through an integrated playable demo (POC). A social media strategy, including promotional video content, was also developed to support the campaign and attract the target audience.

Web development · Semester 1 · Group project

Focus Points

  • UI/UX Design
  • Web Development
  • Visual Identity
  • Design Planning & Prototyping
  • Social Media Strategy

Target Audience

  • Primary Audience: Parents aged 30–50 (decision-makers).
  • Secondary Audience: Children and teenagers (players).
  • User Needs: Safety, age-appropriate content, and clear information.
  • Key Concerns: Hidden purchases, advertisements, and screen time.
  • Design Focus: Simple navigation, transparency, and trust.